The Advice
At COG it’s our duty to give clients our best advice. Our experience in marketing and branding has sailed many seas and there are plenty of sharks, always circling, we try to keep them away from our business partners.
Wax To Whiteboard
Time is the one thing every business owner wishes they had more of. Wax To Whiteboard is a series of anecdotes from COG Marketing’s Managing Director, Luke Sullivan.
Purposefully designed for small business owners juggling everything—from clients and customers to staff, operations, and the constant pressure to stay ahead. Wax To Whiteboard are a series of unique light-hearted adventure tales that celebrate the folly of surf travel on the cheap, before seamlessly segueing into the 30 Seconds to Save Hours series. The goal? To provide business owners with some humour that hopefully reminds themselves of their own younger self and their own adventures, before they become locked into adult life and the adventure that is business.
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The Argument
At COG our agency is always in busy traffic along with our clients’ brands. An analogy for our clients is that they should know that running their business will be like driving in busy traffic.
The Choice Of Battle
At COG our advice to clients when trying to understand their business and brand positioning is to choose your battles.
The Friend
At COG, our business relationships can be like the seal and I sharing the moment—some encounters are fleeting, others become familiar, and occasionally, there’s a real connection.
The Language
At COG, we often remind clients that they don’t need to master the technical language behind their software, websites, or digital marketing.
The Margin
At COG we get a client every now and then who has gone overboard on an investment, bought too much of a good thing, high volume, low price.
The Rebuild
At COG, sometimes we’re introduced to a client that has chosen the wrong partner. They’ve hitched a ride with a maniac.
The Responsibility
At COG we get clients that we term “adventurers in the mountains”. While they have their team—suppliers, staff, and advisors…
The All Nighter
At COG, we’ve done our fair share heavy lifting to deliver against a client deadline. For our clients’ business, every job counts—one leads to the next.
The Desire
At COG we see clients full of ambition, energy, and a vision of success. But no matter how well-equipped you are, no single person can conquer the journey alone.
The Lesson
At COG we get many clients who have found themselves in a similar business predicament. They’ve just powered ahead in a straight line, eating up the quarterly calendar miles, not thinking about the road they’re on.
The Robbery
At COG we get a client every now and then that has been taken for a ride, right in front of their eyes. Seeking someone to blame for their misfortune they come and cry on our shoulder and hope that we can take their side and solve their issues.
The Tantrum
We’ve learned at COG that every mistake lands at your feet—there’s no passing the buck. If an employee messes up, you hired and trained them. If a supplier lets you down, you chose them. If a strategy fails, you signed off on it.
