Super quick story…
Have you ever “bought cheap, bought twice”?
If you’re in business, you’ve felt this.
So here I am in the junkyards of Lima, Peru.
I bought a van to live in and get me around. It had potential, but it also had problems. The trouble was, every mechanic I found would only fix one part—one worked on the brakes, another on the engine, and a third on the rust. A real lemon.
Every time I thought the van was roadworthy, something else broke down. “Oh Senor muy malo, lo siento”. Anyway I had to keep moving, I couldn’t wait around the junkyards of Lima forever.
My busted van and I ended up being dumped at the Peru border by a Peruvian tow truck guy. I had to pay for the Chilean tow truck guy to cross the border into Peru, load the van on his truck, then pay him to cross back into Chile. So I had to cross the Peru-Chile border sitting in my stationery van, on the back of a tow truck. Cost me hundreds.
It didn’t end there. Unknowingly I was dumped out front of a police station at midnight. So when I woke up in the morning I was immediately harassed by the local fuzz and had to pay a bunch of money for things I didn’t even understand to simply keep me out of trouble.
Anyhow… Time is short…
In business, chasing the cheapest option often ends up costing you more in time, and money.
Here’s Your 30 Seconds to Save Hours:
At COG we’ve seen it time and time again—small business owners stitching together their marketing like a patchwork quilt. A bargain offshore web developer disappears halfway through the job. They’ve got someone’s neighbour dabbling in SEO. They’re running Google Ads in-house, their aunt is a graphic artist. The result? A chaotic mess that drains time, money, and momentum.
Cutting corners might seem like a smart financial move, but it usually sends you backwards. A fragmented approach is like hiring different mechanics for each part of your car—nothing works in sync, and you’re constantly breaking down. The smarter move? Invest in professionals who bring everything together properly. Because in business, you get what you pay for.
