Super quick story…
Have you ever been too close for comfort?
If you’re in business, you’ve felt this.
So here I am in Africa getting up close to the animals.
I chose to self-tour a game reserve, the freedom was something else. Cruising around taking it all in, I venture down this little dirt track, the sides gradually gutter out, the scrub on the side of the road elevates above me like a mini cliff, and the road domes in the middle. As I bend around the track a little, out of the scrub a herd of elephants just appeared. Boom! Like immediately in my path, full tunnel vision looking into a wall of grey trunks, ears, dust and just big stumpy legs and feet powering towards me.
In a slight panic I dumped it in reverse but steered straight into the rut and got stuck. Teetering on an axle just rocking back and forth. I’m now facing the biggest elephant of the herd thundering straight for me. A story I was told earlier about a couple of girls that got trampled to death in their car by a herd a few weeks ago rang loud. My eyes like golf balls.
The narrow track forced the elephants into an almost single file line, brushing past me and knocking the side mirror flush against the car. The dust and thumping of feet was frightening, I was sitting down holding the steering while these huge mammals made their way lazily by me and off into the rearview mirror.
Anyhow… Time is short…
In business you don’t want to get into a situation where you’re out of your depth, and you panic and make silly decisions.
Here’s Your 30 Seconds to Save Hours:
At COG, we’ve worked with many clients who’ve found themselves stuck in a rut. They took big risks, chased bold opportunities, and aimed for high rewards—fantastic goals, but sometimes they ventured too far, too fast.
Taking on more than you can handle is never enjoyable, and getting out of a tight spot often requires costly, time-consuming professional help.
To avoid this, set clear parameters from the start. Decide how much risk you’re willing to take, identify your exposure points, and focus on what you truly want to own in your business journey.
Business should be exciting and rewarding, not a stressful, white-knuckle ride. Set your appetite for risk early, and enjoy the journey.
