The Seven Global Truths of eCommerce
Navigating the dynamic world of eCommerce can be a daunting task for small business owners, especially with the constant influx of new tools, trends, and tactics. However, amidst this ever-changing landscape, there are certain foundational principles that remain timeless. Understanding and implementing these universal truths can help businesses not only survive but thrive in the competitive online marketplace.
Retail Economic Snapshot and Australia’s retail recession in 2024
I believe in coming months the continued trend of brands racing to the bottom on price will continue (to simply survive), thus eroding their brand equity, skewing their purpose and compromising their value set. To combat this and not fall into a similar pattern, brands need to truly understand where their Brand Equity exists. When we nurture brand equity and maintain the delivery of value where the consumer has determined it exists – success will be easier (ie: trading at volume at full price off the strength of the product that sells).
When is the best time for to invest in brand and marketing?
Investing in marketing and branding is crucial at various business stages and times, such as during growth, seasonal peaks, or product launches. Strategic timing, informed by market trends, competitor actions, and customer behaviour, ensures maximum ROI. Consistent, data-driven marketing efforts lead to sustained growth and success. Read below to learn more about when the best time is to invest in brand and marketing for small business.