Luke Sullivan

The Natural Selection events held around Revelstoke showcase one of the most dramatic mountain landscapes in the world. The surrounding ranges of the Rocky Mountains stretch endlessly, creating terrain that looks both intimidating and inviting at the same time.

Running a small business in Australia today is simply exhausting.  If you’re an SME owner, you know exactly what I’m talking about. There’s tiredness, then there’s small business owner exhaustion. 

Snowboarding might actually have the best modern example of this relationship between athlete and format. The Natural Selection Tour, created by Travis Rice, is a perfect example. It rewards the exact type of riding Travis himself embodies: big terrain, natural features and technical backcountry freestyle.

Progression is sometimes boring. A new trick or reaching a benchmark can take 10,000 hours of relentless attempts.

At COG, our business relationships can be like the seal and I sharing the moment—some encounters are fleeting, others become familiar, and occasionally, there’s a real connection.

At COG, we’ve done our fair share heavy lifting to deliver against a client deadline. For our clients’ business, every job counts—one leads to the next.

At COG, sometimes we’re introduced to a client that has chosen the wrong partner. They’ve hitched a ride with a maniac.

At COG we get to experience this first jump with new startups and business people, holding their hand we jump with them. It’s exhilarating as much for our team as it is theirs.

At COG we get to experience this first jump with new startups and business people, holding their hand we jump with them. It’s exhilarating as much for our team as it is theirs.