What We Did
Brand Naming & Ideation
Brand Identity & Visual System
Venue & Brand Art Direction
Signage Design, Specification & Installation
Menu Photography & Content Creation
Digital Marketing Account Setup & Campaign Strategy
Content Roster Development
Data Analytics & Performance Tracking
eCommerce & Booking Management (SevenRooms)
The Brief & Engagement
Taren Point Bowling Club engaged COG Marketing to create a new café concept that could live confidently within the club environment while standing on its own as a modern hospitality brand.
The brief required a complete end-to-end solution — from naming and identity through to physical signage, digital presence, content creation and booking infrastructure. The brand needed to appeal to both existing club members and a broader local audience, while elevating the perception of the venue beyond a traditional club café.
The Client
LAWN Cafe is a contemporary café annexed to Taren Point Bowling Club, designed to serve the local community with a relaxed, modern hospitality experience.
The venue sits at the intersection of club culture and contemporary café expectations – requiring a brand that felt approachable, fresh and local, while remaining respectful of its setting and existing patron base.
Our Approach
COG Marketing developed LAWN as a standalone hospitality brand with its own voice, visual identity and spatial presence.
The process began with brand naming and positioning, followed by the development of a clean, modern identity system that could translate seamlessly across signage, menus, digital platforms and the physical venue. Signage was designed, specified and installed to ensure visibility, legibility and cohesion within the club environment.
Digitally, we established LAWN’s marketing infrastructure – setting up accounts, analytics, content systems and campaign strategy to support launch and ongoing growth. A dedicated menu photoshoot and content creation program provided high-quality assets aligned with the brand’s tone and audience.
To support operations and customer experience, we implemented SevenRooms for bookings and eCommerce functionality, ensuring smooth reservation management and data capture from day one.
Impact & Value
COG Marketing delivered a fully realised hospitality brand – from name to signage to digital systems — giving LAWN a confident market presence at launch.
The integrated approach ensured consistency across physical, digital and operational touchpoints, allowing the venue to attract new customers, engage its local community and operate with clear data insights from the outset.
LAWN now functions as a modern café brand with a strong identity, clear positioning and the digital infrastructure required to support ongoing marketing, bookings and growth.