COG Marketing Insights
Here you'll discover truth insights that underpin our modern brand, marketing and technological world we live in today. We'll do our best to provide material that assist you with challenging thought, or, information that will assist you make the big decisions.
The Natural Selection events held around Revelstoke showcase one of the most dramatic mountain landscapes in the world. The surrounding ranges of the Rocky Mountains stretch endlessly, creating terrain that looks both intimidating and inviting at the same time.
Snowboarding might actually have the best modern example of this relationship between athlete and format. The Natural Selection Tour, created by Travis Rice, is a perfect example. It rewards the exact type of riding Travis himself embodies: big terrain, natural features and technical backcountry freestyle.
Progression is sometimes boring. A new trick or reaching a benchmark can take 10,000 hours of relentless attempts.
At COG, we’ve worked with many clients who’ve found themselves stuck in a rut. They took big risks, chased bold opportunities, and aimed for high rewards—fantastic goals, but sometimes they ventured too far, too fast.
Australian attitudes toward the rapid rise of AI in the workplace. How to turn employee optimism into an AI-embracing culture. Read More
Explore the benefits of collaborating with a SEO company specifically designed for small businesses to improve your online presence.
Navigating the dynamic world of eCommerce can be a daunting task for small business owners, especially with the constant influx of new tools, trends, and tactics. However, amidst this ever-changing landscape, there are certain foundational principles that remain timeless. Understanding and implementing these universal truths can help businesses not only survive but thrive in the competitive online marketplace.
I believe in coming months the continued trend of brands racing to the bottom on price will continue (to simply survive), thus eroding their brand equity, skewing their purpose and compromising their value set. To combat this and not fall into a similar pattern, brands need to truly understand where their Brand Equity exists. When we nurture brand equity and maintain the delivery of value where the consumer has determined it exists - success will be easier (ie: trading at volume at full price off the strength of the product that sells).
Investing in marketing and branding is crucial at various business stages and times, such as during growth, seasonal peaks, or product launches. Strategic timing, informed by market trends, competitor actions, and customer behaviour, ensures maximum ROI. Consistent, data-driven marketing efforts lead to sustained growth and success. Read below to learn more about when the best time is to invest in brand and marketing for small business.