Services Delivered
Startup Brand Identity & Naming System
Brand Positioning & Market Strategy
Marketing & Go-to-Market Strategy
eCommerce Website Design & Development
Social Media Strategy & Channel Architecture
Paid Performance Marketing (Search & Social)
SEO, Initial Indexation & Search Visibility
AEO & GEO Optimisation for LLM Discoverability
Search Advertising Strategy
eCommerce Sales & Conversion Strategy
The Brief & Engagement
Up Creatine Gummies engaged COG Marketing to build the brand from zero — not just visually, but strategically and commercially.
The brief included:
- Establishing a defensible brand position in a crowded performance supplement market
- Creating a startup-ready brand identity that could scale
- Designing and launching an eCommerce platform built for acquisition and conversion
- Developing a search-led growth strategy across paid, organic, and emerging discovery channels
- Driving early revenue while laying long-term brand equity foundations
The challenge was to balance speed to market with strategic depth, ensuring the brand launched with credibility, clarity, and momentum.
The Client
Up Creatine Gummies is a new-to-market performance supplement brand redefining how creatine is consumed. Built for a modern consumer who values convenience, taste, and efficacy, the brand challenges traditional powder-based supplementation with a simplified, lifestyle-driven product format.
As a startup entering a highly competitive supplement category, Up Creatine Gummies required more than branding — they needed a commercially viable brand system, a clear market position, and a scalable digital sales engine from day one.
The Challenge
The supplement category is saturated, noisy, and performance-driven. Up Creatine Gummies needed to:
- Clearly articulate why they exist and who they are for
- Earn trust quickly in a regulated and scrutinised industry
- Compete against established players with significantly larger budgets
- Build search visibility from zero – across traditional search and emerging AI-driven discovery environments
Every decision needed to support both short-term sales and long-term brand value.
The Solution
COG Marketing delivered an end-to-end startup launch framework, integrating brand, strategy, technology, and performance marketing into a single, cohesive system.
Brand & Positioning
We developed the Up Creatine Gummies brand identity and positioning strategy to clearly differentiate the product on format, lifestyle relevance, and simplicity, avoiding category clichés while maintaining performance credibility.
Strategy & Go-to-Market
A full marketing and go-to-market strategy was delivered, defining:
- Core audiences and entry points
- Channel roles and priorities
- Messaging hierarchy across awareness, consideration, and conversion
- A phased growth roadmap balancing paid acquisition with organic compounding
eCommerce & Search Foundations
COG Marketing designed and built the eCommerce website with conversion, speed, and clarity at its core.
Search foundations included:
- SEO architecture and initial indexation
- Search Engine Advertising strategy
- AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to support visibility across LLM-driven discovery platforms
This ensured Up Creatine Gummies was discoverable not only through Google Search, but within emerging AI-assisted buying journeys.
Performance Marketing
Paid search and social campaigns were launched to validate demand, test messaging, and drive early revenue. Campaigning was tightly aligned to the eCommerce sales strategy, ensuring performance data continuously informed optimisation decisions.
The Results
Up Creatine Gummies launched as a fully formed, market-ready brand, not a typical startup experiment.
Key outcomes include:
- A clear and defensible brand position in a competitive category
- A scalable eCommerce platform optimised for conversion and growth
- Early search visibility across paid, organic, and AI-assisted discovery environments
- A structured performance marketing system designed to scale efficiently
- Strong foundations for long-term brand equity, not just short-term sales
COG Marketing delivered not just a launch – but a commercial operating system for a modern supplement brand built to grow.