Services Delivered
Shopify eCommerce Design & Development
Retail Store & Online Launch Support
Shopify POS Consultation & Configuration
Product Content Design & Optimisation
SEO Foundations & Search Readiness
The Brief & Engagement
Run Havoc engaged COG Marketing to deliver a full retail and eCommerce launch, spanning both online and in-store environments.
The brief required:
- A robust Shopify eCommerce solution built for retail-grade performance
- Consultation on Shopify POS to ensure seamless integration between physical store and online sales
- SEO considerations embedded into the build from day one
- Product content designed to support conversion, discoverability, and brand credibility
The objective was to launch with confidence – not just aesthetically, but operationally and commercially.
The Client
Run Havoc is a performance-driven running retail brand, built to serve serious runners with curated footwear, apparel, and accessories. Designed as both a physical retail destination and a digital commerce experience, Run Havoc positions itself at the intersection of community, expertise, and high-performance product.
The brand required a retail and digital ecosystem capable of supporting launch velocity, operational clarity, and long-term growth.
Our Approach
Launching a retail brand requires more than a functional website. It demands alignment between:
- In-store systems and online inventory
- Product content and customer decision-making
- Search visibility and early-stage brand awareness
- Operational workflows that support day-to-day retail realities
For Run Havoc, the challenge was establishing a single, coherent commerce ecosystem that could support both the retail floor and digital acquisition without introducing friction or duplication.
The Solution
COG Marketing delivered an end-to-end Shopify implementation, designed to support retail operations while laying a strong foundation for growth.
Shopify eCommerce & POS Enablement
We built the Run Havoc Shopify store with a focus on:
- Clean, conversion-led UX
- Scalable product architecture
- Mobile-first performance for on-the-go customers
In parallel, we consulted on Shopify POS configuration to ensure:
- Inventory alignment between in-store and online channels
- Streamlined transaction workflows
- Operational clarity for retail staff
Product Content & Optimisation
COG Marketing supported product content design and structure, ensuring:
- Clear categorisation and filtering for usability
- Product descriptions optimised for both customers and search engines
- A balance between performance detail and brand tone
SEO Foundations
Search engine optimisation was embedded into the build, not bolted on post-launch. This included:
- Technical SEO best practices
- Optimised site architecture and metadata
- Clean URLs and indexation readiness
This ensured Run Havoc entered the market search-ready, supporting organic discovery from day one.
The Results
- Successful retail and eCommerce launch on Shopify
- Seamless integration between online store and in-store POS
- A scalable commerce platform built for growth
- Strong foundations for organic search visibility
- Product content structured for usability, conversion, and performance
Run Havoc launched with a retail-grade digital infrastructure, enabling the brand to focus on what matters most — serving its community and building momentum both in-store and online.