Services Delivered
Website Design & Development (WordPress CMS)
Style Guide Implementation & Art Direction
SEO Strategy & Optimisation
Global Booking Engine Integration (Seibu Prince Hotels)
Google Suite Data Integration & Analytics Management
Domain Strategy, Server Provisioning & Hosting Management
Website Maintenance Agreement (WMA) Support
The Brief & Engagement
Seibu Prince Hotels & Resorts engaged COG Marketing to build the Prince Hotel Da Nang website from the ground up, ensuring full alignment with the global brand standards. The website needed to:
- Reflect the Seibu Prince Hotels brand identity and style guide accurately across all digital touchpoints.
- Integrate seamlessly with the global booking engine, enabling real-time reservations and pricing.
- Connect all data points to Google Suite for tracking, analytics, and reporting.
- Optimise for search engines (SEO) to drive organic traffic and support global visibility.
- Ensure a secure, reliable, and high-performance hosting environment with domain management and server provisioning.
- Provide ongoing support via a Website Maintenance Agreement (WMA) for updates, monitoring, and troubleshooting.
The Client
Prince Hotel Da Nang, part of the Seibu Prince Hotels & Resorts global portfolio, offers a premium hospitality experience in central Da Nang, Vietnam. The hotel combines contemporary comfort with the signature Japanese hospitality of the Seibu Prince brand, providing guests with seamless service, elegant design, and world-class facilities.
The Solution
COG Marketing delivered a turnkey digital solution, combining design, technology, and performance optimisation:
- Website Design & Development
- Built a WordPress CMS site adhering strictly to Seibu Prince Hotels’ global style guide.
- Prioritised mobile-first UX, ensuring seamless booking and browsing experiences for all devices.
- Booking Engine & Analytics Integration
- Integrated the hotel’s site with the Seibu Prince global booking engine, enabling live room availability, rates, and secure transactions.
- Connected Google Suite analytics and tracking tools to monitor traffic, user behaviour, and conversion metrics in real time.
- SEO Strategy & Optimisation
- Conducted keyword research, on-page SEO, and metadata optimisation to improve visibility in search engines.
- Established a foundation for ongoing SEO growth, aligned with global brand objectives.
- Hosting & Technical Infrastructure
- Managed domain, server provisioning, and hosting, ensuring site security, redundancy, and high uptime.
- Implemented staging environments for safe testing of updates and new features.
- Website Maintenance & Support
- Provided a Website Maintenance Agreement (WMA), ensuring ongoing updates, bug fixes, and performance monitoring.
The Results
- Fully functional, visually consistent website aligned with the Seibu Prince Hotels brand.
- Seamless global booking engine integration, enabling guests to book rooms in real time.
- Connected Google Suite analytics, allowing the hotel to track performance, user journeys, and conversions.
- Strong SEO foundation established for local and international search discoverability.
- Reliable hosting and ongoing WMA support provided business continuity and operational confidence for the hotel team.
COG Marketing delivered a holistic, fully integrated digital solution, ensuring Prince Hotel Da Nang could operate efficiently, showcase its premium hospitality offering, and attract both domestic and international guests while remaining aligned with the Seibu Prince Hotels global brand.