Services Delivered
Global Digital Marketing Strategy
Meta Paid Performance Campaigning
Google Search & Shopping Advertising
Shopify Plus Website Design & Development
Multi-Regional eCommerce Architecture
International Inventory & Product Management
Prescription Eyewear Software Integration
SEO Strategy & Google Suite Optimisation
Domain Strategy, Migration & Optimisation
CARVE USA Business Relaunch
Franchisee Digital Support (Europe, Fiji, South Pacific & South Africa)
The Brief & Engagement
CARVE Eyewear engaged COG Marketing to modernise and unify its digital commerce ecosystem across Australia, the United States, and multiple international franchise markets.
The brief required a platform capable of supporting a complex business model – balancing wholesale operations, direct-to-consumer retail, and the growing prescription eyewear category – while maintaining performance, accuracy, and brand consistency at scale.
A critical component of the engagement was the relaunch of the CARVE USA business and the delivery of a digital framework that could support international franchise partners with confidence, clarity, and commercial efficiency.
The Client
CARVE Eyewear is a globally recognised Australian sunglasses brand with a strong presence across action sports, lifestyle, and optical retail. Known for its functional design, durable construction, and accessible price point, CARVE operates across wholesale, eCommerce, and prescription eyewear categories.
With franchise and distribution partners spanning Europe, the South Pacific, South Africa, and North America, CARVE requires a digital ecosystem that performs reliably across borders, currencies, and customer types.
Our Approach
COG Marketing approached the engagement as a long-term systems build, not a one-off website project.
At the core was the development of a Shopify Plus environment designed to support global trade, multi-market inventory, and both wholesale and consumer purchasing journeys. Custom theme development ensured the brand experience remained consistent while accommodating regional requirements and operational complexity.
Parallel to platform development, we designed and executed a performance-led digital marketing strategy across Meta and Google. Paid advertising, SEO, and data integrations were tightly aligned to ensure accuracy, attribution, and scalability — particularly during peak trading periods such as Black Friday Cyber Monday.
COG Marketing also worked directly with international franchise partners, providing guidance, structure, and digital alignment to ensure global brand cohesion while supporting local market performance.
Impact & Value
COG Marketing’s digital strategy and execution delivered exceptional commercial outcomes for CARVE Eyewear.
Paid performance campaigns achieved a sustained 87:1 return on ad spend, including consecutive Black Friday Cyber Monday periods across multiple business cycles. The relaunch of CARVE USA established a stable, high-performing foundation for international growth, while the integrated Shopify Plus ecosystem improved operational efficiency across wholesale, retail, and prescription channels.
By unifying platform, performance, and global strategy, COG Marketing helped CARVE Eyewear strengthen its position as a scalable, future-ready global brand – supported by digital infrastructure built for growth, not maintenance.