Services Delivered
Website Design & Development
Social Media Advertising (LinkedIn, Meta)
Google Ads Management
Search Engine Optimisation (SEO)
Customer Experience (CX) Audits
Content Marketing Strategy & Implementation
The Client
Aevum Health is an Australian allied health provider delivering physiotherapy and rehabilitation services across the Sutherland Shire, with clinics located in Kirrawee, Helensburgh, and Sutherland.
The organisation focuses on improving patient health and recovery through professional physiotherapy, evidence-based treatment, and a patient-first approach to care. As the business continued to grow, Aevum Health sought to elevate its brand and marketing to better reflect the quality of its services and facilities.
The Challenge
While Aevum Health had developed a strong reputation locally, its marketing and brand systems had evolved organically over time. Brand presentation, digital channels, and marketing activity lacked cohesion, making it difficult to communicate the full value of the organisation’s services.
The opportunity was to create a more sophisticated and unified marketing ecosystem — one capable of supporting patient acquisition, clinic growth, and ongoing community engagement.
Our Approach
COG Marketing approached the project as a complete marketing ecosystem build rather than a single campaign or design project.
By combining research, brand strategy, digital development, and marketing execution, the goal was to elevate Aevum Health’s market presence while building the operational systems needed to support long-term growth.
The focus was on creating a connected structure where brand, website, CRM, and campaigns worked together as one integrated platform.
What We Delivered
Research & Insights
Analysis of the allied health market, competitor positioning, and patient behaviours to identify opportunities for differentiation and growth.
Customer Archetypes
Development of detailed patient archetypes to guide messaging, service communication, and marketing campaigns.
Brand & Graphic Design
Elevation of Aevum Health’s visual presentation to create a more sophisticated, professional healthcare brand across digital and print channels.
Website Rebuild
Design and development of a modern website experience that improved service clarity, navigation, and patient engagement.
CRM & Marketing Funnel Optimisation
Implementation of improved CRM workflows and funnel structures to support patient enquiries, workshop registrations, and ongoing communications.
Social Media & Motion Content
Production of social media content and motion assets designed to educate patients, promote health workshops, and increase community engagement.
Digital Campaign Management
Execution of targeted digital marketing campaigns supporting workshops, events, and patient acquisition across the region.
Technical Marketing Management
Ongoing technical support to ensure digital platforms, campaigns, and systems remained connected and operational.
The Outcome
COG Marketing delivered a fully integrated marketing framework that aligned brand, digital infrastructure, and campaign activity into one cohesive system.
The project elevated Aevum Health’s market presence while providing the internal tools and marketing systems needed to support clinic growth, community engagement, and long-term patient relationships.
By bringing strategy, creative, and technology together, Aevum Health gained a more sophisticated and scalable marketing platform to support the next stage of its development.