FREEDOM BEGINS WITH STARTING YOUR OWN BUSINESS

But 95% of start ups fail to act on the tips in this guide.

Before Spending A Dollar Read This. Knowledge is Power!

Download the Australian Business Start Up Guide and start your own pursuit of freedom.

The guide includes tips gained from working with experts in many industries

Our experience has revealed the key decisions critical to get right for a successful start up.

COG Marketing has launched hundreds of Australian small businesses. We want to share with you the information in this download so you don’t waste your time and money on get rich quick schemes.

I CARE ABOUT SHARING THE TRUTHS OF RUNNING A SMALL BUSINESS – YOU NEED TO KNOW

This will be dynamic date

Dear Freedom Seeker,

I want you to entertain that entrepreneurial spirit burning deep down inside.

It’s the spirt of life, it’s what makes you tick!

Don’t let your ambitions goals and dreams die with the fear of not acting. Life is short, follow your heart and take a shot.

What’s the worst that can happen?

First though you need to arm yourself with the right advice, knowledge and some truths from experts.

After all – once you’ve downloaded the guide you’re already moving towards new opportunities, a path to potentially previously unobtainable happiness.

Just keep on taking those small steps. Downloading the guide is just a single first jump.

Sounds cliched but you’ve already started to win once you’ve commenced the journey, the destination doesn’t matter today, it’s taking action on the ‘what if’ thoughts you have.

Most importantly I don’t want you to squander your opportunity to make your business a success. It’s not easy but the rewards are there for those willing to put in the hard work and gusto.

Don’t wait any longer, we’re all not getting any younger. You’re new freedoms as a business owner awaits!

Download the guide and go get em’ tiger.

Luke Sullivan
COG Marketing Founder

Before Spending A Dollar Read This!
Knowledge is Power.

Download Your Free Startup Guide Now!

THE SOLUTIONS NEEDED FOR THOSE STARTING UP A SMALL BUSINESS

MARKET RESEARCH & COMPETITOR AUDIT

BRANDING & DIGITAL MARKETING

MANAGED IT & TECH SUPPORT

LEAD GENERATION & GROWTH

What Some Small Business Owners Have Discovered

It’s our job to ensure our clients learn the how, why, when and where of brand, marketing and technology disciplines before they partner with COG Marketing and try to start and grow their business.

“What we’ve realised is that with a marketing partner like COG Marketing rely on them as a source of reliable information that assist us making tactical decisions dependant on the circumstance of the day. Small business is a cycle of ups and downs, and having a support partner that listens and also guides us is so important”

Campbell

Complete Glass

“Reliability is everything. Choosing the most well known designer or selecting what is the most engaging Instagram ad doesn’t prove that that marketing supplier is worth a partnership. In small business you need trusted relationships for the long haul, and those who are reliable tend to be the best choice”

Nicky

Marry Me Nicky

“We’re good at building houses, and COG Marketing are good at all that technical stuff we know nothing about. It seems IT is just like the trades, you need experts to be able to all work together to get the job done as a team. People and team work is everything in business”

Kirk Flintoff

SALT Building Projects

IT’S CRITICAL TO PARTNER WITH THOSE WHO DELIVER VALUE

Digital Experts

Online solutions and technology is key to move fast with agility, speed and efficiency. Though not all software and online solutions are suitable or cost effective. With the right digital partner you’ll onboard the most appropriate software tools to start conservatively and be guided on investing as you move through business cycles in more sophisticated digital solutions. 

Proven Methods

There are many ways to take your brand, products and services to market. Choosing who to partner with can be difficult so aligning with the right partner to launch your business and nurture its early growth is key. Experience counts, and understanding how your agency partner will scale your business should come from proven methods and previous experience.

Trusted by our Government Organisations

The most difficult element for a small business owner starting out is understanding who to trust. Marketing agencies are great at selling and providing all the reasons why they’re the best option. COG Marketing has supported both the NSW State Government and the Australian Federal Government who have some of the most rigorous tendering processes.

What Are You Waiting For, Download The Guide and Act On That Idea Today

HOW OUR ALL-IN-ONE START UP GUIDE IS LIKE A GIANT CHEAT CODE FOR A NEW SMALL BUSINESS OWNER

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PHASE 1

First You’ll Download The Guide And Realise There Are Big Decisions To Be Made – A Time For Self Reflection

Whether you’re starting a new business, or buying an established one, you’ll need to prepare for challenges. Starting a business requires a lot of effort and commitment. It’s important to know what’s involved and if you’re suited to business and self-employment.

We recommend you take some time to critically evaluate yourself and the challenges of owning a business. See if you’re ready to start a business by addressing the points in the guide.

Now is a good time to acknowledge those who simply open the business, and those who own and work in the business. If you are going to be starting a business and owning it from a distance, you can approach things a little differently.

COG-marketing-Process_3

PHASE 2

Then You’ll Start Thinking, Perhaps Even Planning And Strategising

If your intentions are to work inside the engine of the business, knee deep in the day to day, then you’ll need to assess the key things in the guide.

A trick for new business owners is they often simply buy themselves a job, which is of course okay, though you need to manage the expectations outlined in the guide prior to ensure there are less peaks and valleys on the emotional roller coaster that is being a business owner.

COG-marketing-Process_2

PHASE 3

The First People You Contact Will Be How Well You Start

Be honest, do you have the right skills for the business you are about to start? It’s OK if you don’t, in the guide it’ll guide you on what you need to do.

Plus, you can still own a business that you don’t have the skills to work in, you just need to build in suppliers and skilled workers more diligently to the business model.

COG-marketing-Process_1

PHASE 4

If You’ve Made It This Far, The Brand, Technology and Support You Build Around Your Business Will Determine Some Key Factors To Success

Plans are easy make, but sometimes hard to follow and often get mixed up at start up stage. Does selecting technology come before branding? Download the guide to understand how a marketing plan may be part of an overall business plan.

Solid strategies are the foundation of successful forward planning, inside the guide it reveals why sometimes being nimble and flexible enough is also critical for a start up.

COG Marketing has worked for over 20 years with Australian small business.

We’re responsible to relay our experience to the small business community to ensures we remain progressive and innovative as a nation.

Small Business Must Pursue Value When Starting Out

Using a single supplier for multiple services can lead to significant financial and time savings for small businesses. By leveraging volume discounts, reducing administrative costs, and streamlining vendor management, businesses can optimise their operational efficiency and improve their bottom line. Real-world data supports these benefits, highlighting the strategic advantage of supplier consolidation.

Cost Savings

  • Volume Discounts
  • Bundling Discounts
  • Reduced Procurement Costs
  • Administrative Efficiency

Administrative Efficiency

  • Lower Administrative Costs
  • Simplified Vendor Management
  • Reduced Contract Management Time

Operational Efficiency

  • Streamlined Communication
  • Integrated Services
  • Reduced Downtime and Faster Issue Resolution

Time Savings

  • Reduced Vendor Coordination Time
  • Faster Negotiation and Contracting Processes
  • Decreased Time Spent on Invoice Processing and Customer Service

The Australian Business Start Up Guide Is Your First Step In Your Own Pursuit Of Freedom.

Small business is a large part of Australia’s economic ecosystem, and its also a great melting pot of cultures and characters, some of which are outlined in this free guide. Small Business can be a powerful force for good in the world and we encourage you to kick things off with an open mind, goodwill in your heart and fortune in your steps.

IT STARTS NOW. DOWNLOAD YOUR NEW JOURNEY TO WORKING FREEDOM

What are you waiting for!

SMALL BUSINESS START UP OWNER FAQs

How do I create a business plan?

Creating a business plan involves several key steps: defining your business objectives, analysing your target market, outlining your marketing strategies, detailing your operational plan, and projecting your financial performance. To help you through each step, download our free comprehensive business plan guide available on this page. This guide includes detailed instructions, helpful tips, and templates to ensure you cover all essential elements of a successful business plan.

What are the legal requirements to start a business?

Starting a business requires understanding and fulfilling several legal requirements, including registering your business name, obtaining necessary permits and licenses, complying with zoning laws, and understanding tax obligations. To guide you through each step, download our free legal requirements checklist available on this page. This comprehensive checklist provides detailed information and resources to ensure you meet all legal obligations for your new business.

How do I secure funding for my business?

Securing funding for your business can be achieved through various methods, such as applying for loans, seeking grants, attracting venture capital, finding angel investors, or using crowdfunding platforms. To help you explore and navigate these options, download our free funding guide available on this page. This guide offers detailed insights, practical advice, and resources to assist you in obtaining the financial support you need for your business.

What is the best way to market my business?

The best way to market your business involves creating a strong brand, understanding your target audience, and utilising various marketing channels such as social media, content marketing, email campaigns, and search engine optimisation. To help you develop an effective marketing strategy, download our free marketing guide available on this page. This guide provides detailed strategies, tips, and templates to help you reach your target customers and grow your business.

YOU’VE REACHED THE BOTTOM, DOWNLOAD NOW TO TAKE YOUR DREAMS OF FREEDOM TO THE TOP!

Seriously, just download guide and you’ll learn if you’ve got what it takes.