cog-marketing-wentworth-people-managing-digital-assets-distracting-from-core-services

Wentworth People

Category: Business Coach
Published: October 07
Wentworth People is a Sydney-based business coaching firm that offers a range of services designed to help individuals and organisations develop leadership, culture, and performance strategies.

Success in business is not just about working hard, but using time smartly. Studies show that 39% of small business owners struggle with time management, often stretched too thin across tasks. Outsourcing to experts allows businesses to focus on what they do best and stay on track for growth.

Challenges.

They faced a common challenge—while they had a website, it wasn’t generating new business and was in need of an update. The site lacked mobile optimisation, had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their core services.

Solutions.

After Wentworth People came to us with concerns about their underperforming website, we conducted a detailed review and identified several common pain points. The website wasn’t mobile-friendly, loaded slowly, had outdated content, and posed security risks. Additionally, the team was wasting valuable hours managing domain names, website hosting, and trying to connect emails to new devices—a constant frustration for small business owners when setting up new phones or computers.

We presented these findings to the business owner, emphasising the time and productivity they were losing trying to manage these digital tasks on their own. More importantly, we demonstrated how much potential business they were missing due to an outdated website. 

Products.

We provided Wentworth People with three key digital products that act as their tech support, enabling the team to focus on consulting services and leadership training. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.

Quote for TMA

Wentworth People booked TechStack Maintenance Agreement (TMA)

This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.

TechStack-Management

Quote for WordPress

Wentworth People booked a WordPress Website

We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.

Wordpress

Quote for COG Cloud 3 Hosting

Wentworth People booked COG Cloud 3 Hosting: Website, Domain, Email

With our COG Cloud 3 Hosting service, Wentworth People’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.

COG-Cloud-3-Hosting

 

The Small Business Benefits.

By partnering with COG Marketing, Wentworth People shifted their focus back to their trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.

With a new WordPress website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, Wentworth People experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.

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