Fact: The average small business owner works 50 to 60 hours a week, yet feels they’re falling behind. This lack of time for strategic planning impacts long-term success. What kind of impact could you make if you could work smarter, not harder, and focus on what truly drives your business?
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
Wales Built, a distinguished construction company, faced the high-stakes challenge of preparing a standout submission for the Master Builders “Excellence in Construction Awards.” While their projects showcased exceptional craftsmanship and innovation, they struggled to articulate their achievements in a way that would captivate and persuade the awards’ judges.
The team at Wales Built recognised that a well-crafted submission was essential to highlight their unique capabilities and differentiate their work from other entries. However, creating compelling, professional copy required specialised skills and a fresh perspective—both of which their internal team lacked the time and expertise to provide. Without an engaging and cohesive narrative, their award submission risked falling short of conveying the full scope of their excellence.
Solutions.
To ensure their submission was as impactful as their projects, Wales Built turned to COG Marketing for expert Copywriting services. Our approach began with an in-depth consultation to understand the project Wales Built was submitting, as well as their broader values, achievements, and unique approach to construction. We worked closely with their team to:
- Extract the critical details and highlights of the project that aligned with the award criteria.
- Develop a compelling narrative that showcased their innovation, quality, and attention to detail.
- Craft precise, engaging copy that communicated both the technical excellence and the human story behind the project.
Our copywriting ensured that the submission not only met the technical requirements but also captured the judges’ attention with a clear, professional, and persuasive tone.
Products.
In this instance, COG Marketing provided Wales Built with a Copywriting. By outsourcing this specialist marketing discipline to COG, Wales Built was able to confidently present the businesses achievements to a panel and provide the business to gain recognition which in turn generates organic business leads and brand resonance in market.
Wales Built booked Copywriting
COG Marketing’s Lean Canvas is the ideal solution for small businesses seeking a quick, efficient, and actionable strategy tool to kickstart their brand or refine their existing business model. Designed to save time and resources, the Lean Canvas simplifies complex business planning into a single-page framework.
The Benefits.
By partnering with COG Marketing, Wales Built transformed their submission into a powerful testament to their craftsmanship and innovation. The key benefits included:
- A professionally written submission that maximised their chances of standing out among competitors.
- A significant time-saving for their team, allowing them to focus on day-to-day operations while entrusting the writing to experienced professionals.
- Enhanced brand credibility through clear, polished communication.
For Wales Built, the collaboration was a strategic decision that delivered tangible results. The expertly crafted submission not only aligned perfectly with the award’s criteria but also reinforced their reputation as leaders in the construction industry. With COG Marketing’s support, Wales Built successfully navigated the awards process, showcasing their project in the best possible light and positioning themselves for future recognition and opportunities.
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