Did you know? 42% of small business owners report that they spend too much time on admin tasks, leaving less time to focus on growing their business. Wasted time translates to lost opportunities. What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
The Afterglow, an innovative leader in tanning and beauty solutions, sought to redefine their brand presence in an increasingly competitive wellness market. As pioneers of unmanned tanning and LED studio experiences, their services combined industry expertise with advanced technology.
However, their existing branding didn’t fully capture the essence of their revolutionary approach or resonate with their target audience. They needed a cohesive and modern brand suite to communicate their values, expertise, and vision effectively. To achieve this, The Afterglow partnered with COG Marketing for a Brand Anatomy project.
Solutions.
COG Marketing delivered a comprehensive Brand Anatomy strategy to align The Afterglow’s visual and messaging identity with their mission to elevate tanning and wellness experiences. The project included:
- Brand Discovery: Collaborating with The Afterglow team to uncover their core values, unique offerings, and target audience insights.
- Visual Identity Development: Crafting a refreshed logo, modern color palette, and typography system to reflect the sophistication and innovation behind their services.
- Tone of Voice Refinement: Defining a brand voice that communicated warmth, expertise, and forward-thinking professionalism.
- Messaging Strategy: Developing key messages that articulated The Afterglow’s unique approach to blending beauty, technology, and wellness.
This tailored approach ensured the brand resonated with their diverse clientele, from beauty enthusiasts to wellness-conscious individuals.
Products.
In this instance, COG Marketing provided The Afterglow with the Brand Anatomy. By outsourcing this specialist marketing discipline to COG, The Afterglow was able to launch their venture professionally and manage all stakeholders via the same brand guidance, saving countless hours for each trade and stakeholder, reducing time thus cheaper quoting from suppliers.
The Afterglow booked a Brand Anatomy.
COG Marketing’s Brand Anatomy is a comprehensive brand management tool designed to empower businesses with internal brand governance and autonomy. This resource goes beyond standard logos, colours, and typography, providing a detailed guide for consistent brand execution across all channels and touchpoints.
The Benefits.
COG Marketing’s Brand Anatomy services delivered transformative results for The Afterglow, enabling them to:
- Strengthen Brand Awareness: The refreshed identity helped differentiate The Afterglow in a crowded beauty and wellness market.
- Enhance Customer Engagement: A cohesive brand experience resonated with their target audience, fostering trust and loyalty.
- Streamline Marketing Efforts: The aligned brand suite simplified communication and ensured consistency across all marketing channels.
- Reinforce Their Position as Innovators: The modern branding reinforced their role as pioneers in unmanned tanning and LED studio experiences.
By partnering with COG Marketing, The Afterglow successfully elevated their brand to align with their innovative services and long-term vision. With their redefined identity, The Afterglow is well-positioned to continue delivering exceptional experiences that exceed client expectations and set a new standard in the tanning and beauty industry.
Get Started With Branding Assistance to Grow Your Business
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