Great businesses aren’t built overnight, but every moment counts. Nearly half of small businesses cite inefficient use of time as a major roadblock to success. To overcome this, businesses should leverage expert support for tasks beyond their strengths, optimising productivity and results
Challenges.
They faced a common challenge—while Team Photos Sydney had a business, there wasn’t a website to generate photo sales. The new website would need mobile optimisation, remain secure and function purely as a sales engine. The website would need to promote sports team end of year photos with a neat online presence and also work with social media to gain attention. Additionally, managing the website, domain names, email accounts, and hosting was to be taken care of as a single service.
Solutions.
Team Photos Sydney approached us with concerns regarding the complexities of launching a website, including initial costs, design considerations, and the best strategies for selling sports teams photos online. We conducted a comprehensive review and established several key success criteria. The website needed to be mobile-friendly, load quickly, feature accurate and relevant content, be free of security vulnerabilities, and, most importantly, effectively facilitate sports teams photo sales. Additionally, the photographer was investing valuable hours managing domain names and hosting, diverting attention from promoting the opportunity for sports teams to buy their end of year images online.
We presented our findings to the photographer, emphasising the potential loss of time and productivity that could result from attempting to address these digital challenges independently. More critically, we illustrated the substantial sales opportunities they might forfeit if they pursued a budget DIY approach.
Products.
We provided team Photos Sydney with three key digital products that act as their tech support, enabling the team to focus selling their images online. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on growing their sales.
TechStack Maintenance Agreement (TMA)
This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.
Website: WordPress eCommerce Super
We delivered a modern, responsive eCommerce WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a sales-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, team Photos Sydney’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, Team Photos Sydney shifted their focus back to their business while we handled the technical side. We transformed their website into a sales-generating engine and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.
With a new WordPress eCommerce website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, Team Photos Sydney experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their sales results.
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