Streamwise DI

Streamwise D.I.™, a leading wastewater solutions provider, approached COG Marketing to remaster their brand to reflect their evolution from a start-up into a well-established company with proven technologies and a strong reputation. As they transitioned into a new phase of growth, they faced key branding challenges:

• Evolving Brand Identity: Their original branding no longer aligned with their matured position in the industry and needed to resonate with a broader, more sophisticated audience.
• Showcasing Innovation and Expertise: Streamwise D.I.™ needed their brand to effectively communicate their unique mix of cutting-edge technology and multidisciplinary expertise across engineering and data science.
• Unifying a Diverse Team: With a team comprising industry veterans and passionate young professionals, the brand had to encapsulate the company’s culture of innovation and collaboration.
• Positioning for Growth: The remastered brand had to set the stage for future growth by appealing to stakeholders, clients, and partners while differentiating Streamwise D.I.™ from competitors.

The challenge was to create a cohesive, professional, and future-ready brand identity that reflected Streamwise D.I.™’s core values and ambitions.

COG Marketing delivered a comprehensive Brand Remaster solution, transforming Streamwise D.I.™’s branding to better reflect their position as a leading wastewater solutions provider:

• Refined Brand Positioning: We redefined the brand’s positioning to emphasize their transition from an innovative start-up to a trusted, mature company with cutting-edge technologies. This positioning highlighted their expertise and commitment to sustainability.
• Updated Visual Identity: A refreshed logo, color palette, and typography system were developed to modernize the brand while retaining its essence. The new visual identity symbolized Streamwise D.I.™’s innovative and forward-thinking approach.
• Consistent Brand Messaging: Key messages were crafted to highlight their unique blend of technology, engineering expertise, and environmental focus. These messages were designed to resonate across their diverse audience, from clients and stakeholders to internal teams.
• Culture-Aligned Brand Values: We worked closely with the Streamwise D.I.™ team to ensure the remastered brand reflected their collaborative and innovative culture, creating a sense of unity among employees.
• Future-Focused Brand Assets: Streamwise D.I.™ was equipped with a comprehensive suite of brand assets, including updated marketing materials, presentation templates, and guidelines, ensuring consistency across all touchpoints.

This holistic approach ensured that the remastered brand was not only professional and visually appealing but also aligned with Streamwise D.I.™’s strategic goals and future aspirations.

In this instance, COG Marketing provided Streamwise D.I.™ with the Brand Remaster product. By outsourcing this specialist marketing discipline to COG, Streamwise D.I.™ was able to reduce the time invested by their own internal team by a large enough margin that basically equaled the COG Marketing product fee itself. Not only that, the result was professional, and supported with aftercare.

The partnership with COG Marketing delivered significant benefits for Streamwise D.I.™, supporting their growth and enhancing their brand’s impact:

• Elevated Brand Perception: The remastered branding positioned Streamwise D.I.™ as a leader in wastewater solutions, emphasizing their maturity and expertise.
• Improved Stakeholder Engagement: Clear and compelling messaging helped strengthen relationships with clients, partners, and stakeholders.
• Internal Alignment: The refreshed brand values fostered unity and pride among employees, enhancing the company’s culture.
• Enhanced Competitive Edge: The modernized visual identity and messaging differentiated Streamwise D.I.™ from competitors, highlighting their unique value proposition.
• Future-Ready Branding: The updated branding provided a solid foundation for Streamwise D.I.™’s ongoing growth and expansion into new markets.

By collaborating with COG Marketing, Streamwise D.I.™ successfully transitioned into their next phase of growth, equipped with a brand identity that reflects their achievements, expertise, and vision for the future.