Fact: Poor time management affects over 50% of small businesses, making it harder to stay competitive. Lost time equals lost revenue. How would your business transform if you could stop wasting time and start focusing on what truly drives success?
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
Storm Construction Group, a leader in construction and development services, recognized the importance of a cohesive and professional brand presence across all communication channels. With diverse marketing needs ranging from proposals and social media campaigns to vehicle signage, the company faced the challenge of maintaining consistency and quality in their branding when collaborating with multiple suppliers and consultants.
To address this, Storm Construction Group sought the expertise of COG Marketing to create a comprehensive Style Guide. The goal was to establish a clear framework for their brand touchpoints, enabling seamless communication and automation across various stakeholders.
Solutions.
COG Marketing worked closely with Storm Construction Group to develop a tailored Brand and Marketing Style Guide. This guide served as a centralized resource for ensuring consistency and professionalism in all brand communications. Key deliverables included:
- Visual Identity Framework: A cohesive set of guidelines for logo usage, color palettes, typography, and imagery to reflect the brand’s strong and reliable reputation.
- Tone of Voice and Messaging: Defining a professional and confident brand voice that resonated with Storm Construction Group’s industry leadership and innovative approach.
- Application Guidelines: Detailed instructions on how to apply the brand assets across various mediums, including proposals, digital content, signage, and print materials.
- Template Development: Customizable templates for frequently used materials, such as proposal documents, social media posts, and internal communications.
The collaborative process ensured the Style Guide addressed all potential scenarios, making it a practical tool for both internal teams and external collaborators.
Products.
In this instance, COG Marketing provided Storm Construction Group with a Style Guide. By outsourcing this specialist marketing discipline to COG, Storm Construction Group was able to reduce the time invested by their own internal team on ineffective marketing initiatives, and lean on a professional framework to guide the team autonomously.
Storm Construction Group booked a Style Guide.
COG Marketing’s Brand Style Guide is the perfect solution for small businesses looking to protect their brand investment and ensure consistent, professional marketing communications. Designed to set clear guidelines for staff, suppliers, and any stakeholders involved in your brand, this product provides a comprehensive, customized control document.
The Benefits.
The Style Guide developed by COG Marketing provided Storm Construction Group with several key advantages:
- Enhanced Brand Consistency: A unified approach to branding across all channels strengthened the company’s professional image.
- Streamlined Collaboration: Suppliers, consultants, and internal teams could easily access and apply the guidelines, reducing errors and inefficiencies.
- Improved Efficiency: The pre-designed templates saved time and resources, enabling quicker turnaround for proposals and marketing campaigns.
- Stronger Market Presence: A polished and consistent brand presentation reinforced Storm Construction Group’s reputation as a reliable and innovative industry leader.
By partnering with COG Marketing, Storm Construction Group now has a robust framework to ensure their brand is presented with clarity and confidence in all communications. With their new Style Guide in place, Storm Construction Group is well-positioned to continue building trust and success within the competitive construction industry.
Get Started With Branding Assistance to Grow Your Business
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