Shoreline

Shoreline faced a common challenge—while they had a business plan, it wasn’t accurately being communicated to their target audience and was needing some attention. Without a proper Communications Strategy, the Shoreline business was delivering inconsistent messages, confusing its audience, missing key marketing opportunities, and failing to build brand trust—resulting in lost customers and reduced market impact.

This not only affected their ability to convert new business but also slowed down their acquisition strategy. Additionally, managing the marketing communications was becoming a time-consuming distraction from their team’s core daily tasks and became a source of frustration and a poorly utilised investment in marketing communications.

After Shoreline approached COG Marketing with concerns about their underperforming marketing communications, we conducted a detailed review and identified several common areas in the businesses communications that could be refined and amplified, but also the management behaviour of this asset. The marcomms needed a steering insight and some formal structure to provide the business some guardrails allowing autonomy in their marketing endeavours. COG Marketing developed a clear Communications Strategy that aligned messaging, targeting the right audiences and ensuring consistency across all channels. This boosted brand clarity, engagement, and trust, driving better results within the marketing communications.

Additionally, the team was wasting valuable hours seeking an inhouse solution as the team lacked the expertise, time, and perspective to create a cohesive Communications Strategy, leading to fragmented efforts and missed opportunities that only an experienced agency could efficiently address.

We presented our solutions path including the Communications Strategy Product to the Managing Director, emphasising the time and productivity Shoreline were losing trying to manage Communications Strategy on their own. More importantly, we demonstrated how much damage to their momentum they were potentially doing, and how much potential business they were missing due to the poor marketing communications.

In this instance, COG Marketing provided Shoreline with the Communications Strategy product. By outsourcing this specialist marketing discipline to COG, Shoreline was able to reduce the time invested by their own internal team by a large enough margin that basically equaled the COG Marketing product fee itself. Not only that, the result was professional, and supported.

By outsourcing the Communications Strategy to COG Marketing, Shoreline was able to significantly reduce the time their internal team spent on marketing communication tasks, freeing up valuable hours to focus on core business operations.

The time saved nearly equaled the investment in COG’s services, making it a high-value decision. The result was not only professionally executed to agency standards but also came with ongoing support from COG Marketing.

For Shoreline, it was a clear win—achieving superior results without the stress or additional time investment. Outsourcing to COG Marketing is a smart, efficient solution that maximises both time and quality.