Shocking fact: Small business owners spend an average of 33 hours per week on operational tasks, leaving little room for strategic growth. Time is your most valuable resource, and every hour lost is revenue slipping through your fingers. How much more could your business grow if you could reclaim those hours and focus on driving it forward?
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
Resolution Packaging, a family-owned Australian business with over 50 years of experience in glass and packaging supply, approached COG Marketing to remaster their corporate identity. With an established reputation in the Food & Beverage, Cosmetic, Health & Beauty, and Pharmaceutical industries, Resolution Packaging had long provided quality packaging and highly personalized customer service. However, their existing branding no longer fully represented their legacy, core values, and the high level of professionalism they offered.
The challenge was to refresh their brand identity in a way that respected their long-standing history while presenting a modern, professional image. Their brand had become dated, and consistency across various marketing touchpoints was lacking. As a result, Resolution Packaging needed a revitalized identity to better connect with both existing and potential clients and strengthen their position as a reliable industry leader.
Solutions.
To address the brand challenges, COG Marketing worked closely with Resolution Packaging to remaster their corporate identity. This involved rebranding across key touchpoints to ensure a cohesive and professional brand image. The process included the following steps:
- Brand Assessment: Analyzing Resolution Packaging’s existing visual identity, website, and marketing materials to understand where improvements could be made.
- Logo and Visual Identity Redesign: Creating a fresh logo and visual style that reflects the business’s long-established reputation while showcasing their expertise in the packaging industry.
- Brand Style Guide: Developing a comprehensive style guide to ensure consistency across all brand communications, including color palettes, typography, and logo usage.
- Marketing Collateral: Designing updated business cards, brochures, and sales materials that aligned with the new brand identity, ensuring a cohesive and polished look for all client-facing materials.
- Website Refresh: Providing recommendations and design elements for a website overhaul, ensuring the online presence reflected the updated corporate identity.
The goal was to modernize Resolution Packaging’s image while maintaining a connection to their rich history and strong customer service principles.
Products.
In this instance, COG Marketing provided Resolution Packaging with the Corporate Identity remaster. By outsourcing this specialist marketing discipline to COG, Resolution Packaging was able to reduce the time invested by their own internal team in customer sales conversion off the back of a stronger more professional brand. The result continues to serve the business today.
Quote For Corporate Identity remaster
Resolution Packaging booked a Corporate Identity remaster.
The perfect solution for small businesses aiming to establish a cohesive, professional business identity—without settling for generic templates like Canva or clip art. This product is designed to save you time while providing a customised, trademark-able identity system that forms the foundation for all your future business communications and branding initiatives.
The Benefits.
The collaboration between Resolution Packaging and COG Marketing led to several significant benefits:
- Enhanced Brand Recognition: The refreshed logo and visual identity made a stronger impact in the market, improving visibility and awareness.
- Consistency Across Touchpoints: The comprehensive style guide ensured that Resolution Packaging’s brand was consistently applied across all platforms and materials, reinforcing their professionalism.
- Stronger Market Positioning: The updated identity showcased their years of experience and commitment to personalized customer service, helping differentiate them from competitors.
- Improved Client Perception: A modern and polished brand image helped reinforce Resolution Packaging’s reputation as a reliable and trusted partner in the packaging industry.
- Easier Brand Management: The style guide and updated collateral made it easier for Resolution Packaging to create new materials, allowing for streamlined communications with both suppliers and clients.
By remastering their corporate identity, Resolution Packaging now stands poised for continued success in the competitive packaging market. The new brand identity ensures they are well-positioned to grow their client base, maintain long-term partnerships, and continue delivering high-quality packaging solutions across a wide range of industries.
Get Started With Branding Assistance to Grow Your Business
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