Success in business is not just about working hard, but using time smartly. Time is the currency of business; spend it wisely to grow, not just to work. Nearly half of small businesses cite inefficient use of time as a major roadblock to success. To overcome this, businesses should leverage expert support for tasks beyond their strengths, optimising productivity and results.
Challenges.
Red Empire Constructions encountered a familiar issue—though they had a website, it wasn’t driving new business and was overdue for an upgrade. The site was not optimised for mobile use, had security weaknesses, and wasn’t effective in generating leads. This impacted their digital presence and left them vulnerable to cyber threats. On top of that, the management of the website, domain names, email accounts, and hosting was becoming a time-consuming task that pulled focus away from their core operations.
Solutions.
When Red Empire Constructions approached us about their website’s poor performance, we carried out a comprehensive audit and uncovered several key issues. The site wasn’t optimised for mobile, suffered from slow loading times, contained outdated content, and had security vulnerabilities. On top of that, the team was spending unnecessary hours managing domain names, hosting services, and dealing with the headache of setting up emails on new devices—an all-too-common struggle for small business owners.
We shared our findings with the owner, highlighting not only the time they were losing but also the significant business opportunities being missed due to their outdated website. We made it clear that with a few strategic changes, their online presence could become a powerful tool for driving growth.
Products.
We provided Red Empire Constructions with three key digital products that act as their tech support, enabling the team to focus on building first class architecturally designed homes. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.
TechStack Maintenance Agreement (TMA)
This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.
Website: WordPress Standard
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, Red Empire Construction’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By teaming up with COG Marketing, Red Empire Constructions was able to refocus on their core trade, leaving the technical aspects to us. We revamped their website into an effective lead-generation tool and took over the management of their IT systems, including email services. This eliminated the hassle of dealing with tech issues and freed up valuable time for them to concentrate on business growth.
The new WordPress site, optimised for both desktop and mobile, combined with TMA and COG Cloud 3 Hosting, delivered secure and reliable performance. As a result, Red Empire Constructions saw smoother operations and gained more time to focus on what truly matters—growing their business.
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