Great businesses aren’t built overnight, but every moment counts. Time is a top concern for small businesses, with 40% admitting they lose valuable hours to non-core tasks. Delegating these responsibilities to specialists ensures efficiency and keeps businesses competitive.
Challenges.
National BIM faced a common challenge—while they had a website, it wasn’t generating new business and was in need of an update. The site lacked mobile optimisation, had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their core services.
Solutions.
After National BIM came to us with concerns about their underperforming website, we conducted a detailed review and identified several common pain points. The website wasn’t mobile-friendly, loaded slowly, had outdated content, and posed security risks. Additionally, the team was wasting valuable hours managing domain names, website hosting, and trying to connect emails to new devices—a constant frustration for small business owners when setting up new phones or computers.
We presented these findings to the business owner, emphasising the time and productivity they were losing trying to manage these digital tasks on their own. More importantly, we demonstrated how much potential business they were missing due to an outdated website.
Products.
We provided National BIM with two key digital products that act as their tech support, enabling the team to focus on engineering services. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.
COG Cloud 2 Hosting: Website & Domain
With our COG Cloud 2 Hosting service, National BIM’s website and domain accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
Website: WordPress Standard
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
The Small Business Benefits.
By partnering with COG Marketing, National BIM shifted their focus back to their trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.
With a new WordPress website optimised for both desktop and mobile, along with COG Cloud 2 Hosting for secure, reliable performance, National BIM experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.
Get Started With Digital Marketing Strategies to Grow Your Business
"*" indicates required fields