Time lost in a sports club are opportunities wasted. Time is a top concern for small sports clubs, with 40% board and committee members admitting they lose valuable hours to non-core tasks. Delegating these responsibilities to specialists ensures efficiency and keeps clubs competitive.
Challenges.
Miranda RSL Youth Club faced a common sports club challenge—while they had a website, it wasn’t generating new members and was in need of an update. The site lacked mobile optimisation, had security vulnerabilities, and didn’t function as a member-retention tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their core club function.
Solutions.
After Miranda RSL Youth Club came to us with concerns about their underperforming website, we conducted a detailed review and identified several common pain points. The website wasn’t mobile-friendly, loaded slowly, had outdated content, and posed security risks. Additionally, the member team that supplied services for free, was wasting valuable hours managing domain names, website hosting, and trying to connect emails to new devices—a constant frustration for club managers when setting up new phones or computers.
We presented these findings to the club board, emphasising the time and productivity they were losing trying to manage these digital tasks on their own. More importantly, we demonstrated how much potential new members they were missing due to an outdated website.
Products.
We provided Miranda RSL Youth Club with three key digital products that act as their tech support, enabling the team to focus on being a leading sports club. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core club initiatives.
TechStack Maintenance Agreement (TMA)
This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.
Website: WordPress Super
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, Miranda RSL Youth Club’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, Miranda RSL Youth Club shifted their focus back to their club while we handled the technical side. We transformed their website into a member-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their club and efficiencies that digital assets can deliver.
With a new WordPress website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, Miranda RSL Youth Club experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their club.
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