Fact: Over 70% of small business owners handle multiple roles at once, leading to burnout and inefficiency. Time is the one thing you can’t make more of. How much could your business improve if you freed up time by delegating the roles that slow you down?
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
MiniRacer approached COG Marketing with a significant challenge: their marketing materials were weak, fragmented, and inconsistent. Despite having a strong product offering, their messaging was diluted and off-track, leading to ineffective use of advertising dollars and poor brand recall. MiniRacer needed to revamp their creative direction to better reflect their unique value proposition and resonate with their target market.
As a business offering innovative, high-performance products, MiniRacer was struggling to build a cohesive, memorable brand identity. Their initial marketing efforts lacked consistency and failed to clearly communicate the value of their offerings, leading to low brand equity and a lack of recognition in the marketplace. MiniRacer sought COG Marketing’s expertise to streamline their brand and marketing strategy, enhancing both their internal communications and external marketing efforts.
Solutions.
COG Marketing was tasked with creating a strong, unified creative direction for MiniRacer to help them stand out in the competitive market and drive brand recall. The project involved several key steps:
- Brand Assessment: Conducting a deep dive into MiniRacer’s current marketing materials, customer feedback, and competitor analysis. This allowed us to identify the gaps in their messaging and the areas that needed improvement.
- Creative Direction & Art Conceptualisation: Developing a clear and cohesive art direction for the brand that aligned with MiniRacer’s target market and core values. We created an art direction that was modern, bold, and dynamic, capturing the essence of MiniRacer’s high-performance offerings.
- Brand Message Refinement: Refining MiniRacer’s messaging to be more direct and compelling, ensuring that it clearly communicated the benefits of their products and resonated with their audience.
- Visual Consistency: Redesigning key brand elements, including their logo, colour palette, typography, and imagery, to create a consistent and visually impactful brand identity. This visual consistency would ensure that MiniRacer’s branding stood out across all platforms, from digital to print media.
- Ad Campaign Strategy: Creating a strategy to optimize MiniRacer’s advertising efforts, focusing on making the best use of their budget by ensuring that ads were clear, impactful, and aligned with the refined brand messaging.
The result was a fresh, cohesive brand identity that resonated with their target market, elevated their messaging, and positioned MiniRacer for greater brand equity and recognition.
Products.
In this instance, COG Marketing provided MiniRacer with the Creative Direction. By outsourcing this specialist marketing discipline to COG, MiniRacer was able to reduce the time invested by their own internal team by a large enough margin that basically equaled the COG Marketing product fee itself. Not only that, the result was professional, and continues to deliver against the brand performance today.
MiniRacer booked Creative Direction.
The perfect solution for small businesses looking to elevate their brand’s design initiatives for any education initiative, program or community project. Designed to save you time and ensure brand consistency, this product offers a fully customised suite of creative assets, far beyond generic tools like Canva or clip art. With professionally curated design elements, our Creative Direction suite lays a solid foundation for all your future marketing content, both digital and print, helping you establish a cohesive and powerful brand presence.
The Benefits.
The creative and art direction provided by COG Marketing delivered tangible benefits that helped the Surf Hero program succeed:
- Increased Engagement: The playful and interactive design captivated children’s attention, ensuring they remained engaged while learning essential surf safety information.
- Improved Accessibility: The user-friendly website design made the Surf Hero program accessible to kids of varying ages, allowing them to navigate and interact with the content independently.
- Enhanced Surf Safety Awareness: By combining fun activities with critical educational messages, Surf Hero empowered young beachgoers to recognize potential dangers and stay safe in the water.
- Strengthened Community Outreach: The program extended the Sutherland Shire Council’s surf safety education efforts, reaching a broader audience and reinforcing its commitment to community well-being.
- Lasting Impact: The vibrant creative direction ensured the program left a lasting impression on its young audience, fostering a culture of surf safety awareness among the next generation.
By partnering with COG Marketing, the Sutherland Shire Council successfully brought the Surf Hero program to life. The creative direction not only elevated the program’s appeal but also ensured its messages resonated deeply with its target audience, creating a safer and more informed community of young beachgoers.
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