Time lost in business is opportunity wasted. Time is a top concern for small businesses, with 40% admitting they lose valuable hours to non-core tasks. Delegating these responsibilities to specialists ensures efficiency and keeps businesses competitive.
Challenges.
Menai Music faced a common issue—managing website hosting was becoming time-consuming, taking focus away from managing the actual marketing campaigns for the music school. The site had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their marketing services.
Solutions.
When Menai Music approached us with concerns about these issues, we conducted a thorough review. We identified the need to migrate their DNS to COG Domains self managed platform, and to also engage our managed IT team to assist with setting up their emails from across various devices. We presented these findings and showed how much time was being lost on technical tasks and how their digital presence was hindering their small business.
Products.
We provided Menai Music with two key digital products that act as their tech support, enabling the business to focus on managing day to day operations and growing new student intake. With a secure, high-performing website and seamless IT management, Menai Music now operates more efficiently and can concentrate on their actual job of teaching music.
Website: WordPress Standard
We upgraded Menai Music’s Wix website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a profile-building tool.
COG Cloud 2 Hosting: Website, Domain, Email
With our COG Cloud 2 Hosting service, Menai Music’s website and domain accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches and security issues.
The Small Business Benefits.
By partnering with COG Marketing, Menai Music shifted their focus back to the focus to their students, while we handled the technical side. We transformed their website into a profile-building tool and ensured seamless IT operations, including email management. We saved Menai Music countless hours and eliminated tech distractions, allowing Menai Music to concentrate on growing their student intake.
With a new WordPress website optimised for both desktop and mobile, along with COG Cloud 2 Hosting for secure, reliable performance, Menai Music experienced streamlined operations. They have gained valuable time to focus on what matters most—working inside their business and not always on it.
Get Started With Digital Marketing Strategies to Grow Your Business
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