Time is the currency of business; spend it wisely to grow, not just to work. Nearly half of small businesses cite inefficient use of time as a major roadblock to success. To overcome this, businesses should leverage expert support for tasks beyond their strengths, optimising productivity and results.
Challenges.
Lasonda faced two common challenges—while they had a website, it wasn’t generating new business and was in need of an update. The site lacked mobile optimisation, had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their day to day operations.
Solutions.
When Lasonda reached out to us with concerns about their underperforming website, we performed a comprehensive review and uncovered several common issues. The site wasn’t mobile-optimised, had slow loading speeds, outdated content, and security flaws. Additionally, the team was spending excessive time managing domain names, web hosting, and struggling to connect emails to new devices—a recurring frustration for small business owners setting up new phones or computers.
We shared these insights with the business owner, highlighting the time and productivity lost managing these digital tasks. More importantly, we illustrated the missed business opportunities due to their outdated website.
Products.
We provided Lasonda with two key digital products that act as their tech support, enabling the team to focus on metal fabrication services. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.
Website: WordPress Super
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
COG Cloud 2 Hosting: Website, Domain, Email
With our COG Cloud 2 Hosting service, Lasonda’s website and domain accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, Lasonda shifted their focus back to their trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.
With a new WordPress website optimised for both desktop and mobile, along with COG Cloud 2 Hosting for secure, reliable performance, Lasonda experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.
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