Fact: Over 70% of small business owners handle multiple roles at once, leading to burnout and inefficiency. Time is the one thing you can’t make more of. How much could your business improve if you freed up time by delegating the roles that slow you down?
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
Kinetic Fitness, a startup dedicated to providing a holistic approach to health and wellness, faced a challenge common to many new businesses. While their mission to cater to individuals with diverse health and fitness needs was clear, they struggled to establish a structured business model that could effectively communicate their unique offerings to potential customers and stakeholders.
Without a clear strategy, Kinetic Fitness risked missing opportunities to differentiate itself in a competitive market, failing to align its services with customer expectations, and losing momentum in the crucial early stages of its development. They needed expert guidance to translate their vision into a cohesive plan that addressed key business components.
Solutions.
Kinetic Fitness engaged COG Marketing to facilitate a Lean Canvas Strategy Workshop, recognising the need for a structured framework to build their business model and refine their market strategy. COG Marketing’s workshop process involved:
- Engaging with the Kinetic Fitness team to identify their target audience, key customer segments, and primary value propositions.
- Breaking down their business ideas into actionable components, including revenue streams, cost structures, and unique differentiators.
- Providing strategic insights to address potential challenges and leverage market opportunities.
The Lean Canvas Strategy Workshop offered Kinetic Fitness a platform to brainstorm and refine their approach while benefiting from COG Marketing’s expertise in strategic planning. By creating a clear, actionable roadmap, we helped ensure their business model was well-defined and market-ready.
Products.
In this instance, COG Marketing provided Kinetic Fitness with a Lean Canvas. By outsourcing this specialist marketing discipline to COG, Kinetic Fitness was able to engage with professionals for a naming ideation and brand positioning workshop prior investing in any brand development or marketing. The time saved via the Lean Canvas ensured future investments in marketing were effective and accurate from the get-go.
Kinetic Fitness booked a Lean Canvas Workshop.
COG Marketing’s Lean Canvas is the ideal solution for small businesses seeking a quick, efficient, and actionable strategy tool to kickstart their brand or refine their existing business model. Designed to save time and resources, the Lean Canvas simplifies complex business planning into a single-page framework.
The Benefits.
Through the Lean Canvas Strategy Workshop, Kinetic Fitness gained:
- A deep understanding of their target market and a clear plan to address the needs of diverse customer segments.
- A structured business model that served as a guide for their operations, marketing efforts, and stakeholder communication.
- Increased clarity and focus, empowering them to make informed decisions and align their efforts with their long-term vision.
For Kinetic Fitness, the collaboration with COG Marketing was instrumental in laying the foundation for their success. The workshop not only provided a clear and actionable strategy but also instilled confidence in their ability to execute their vision in a competitive wellness industry. COG Marketing’s expertise ensured that Kinetic Fitness was equipped with a strategic plan that balanced innovation, practicality, and market relevance, setting them on a path toward sustainable growth and impact.
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