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Inspiration Dance Academy

Category: Dance
Published: October 09
Inspiration Dance Academy has been a staple of the Sutherland Shire for years, offering diverse dance styles, from ballet and jazz to hip hop and contemporary. When the academy approached COG Marketing, they needed a fresh, modern website that reflected the creativity and passion of their dance community.

Efficiency in business comes from mastering the art of time. Studies show that 39% of small business owners struggle with time management, often stretched too thin across tasks. Outsourcing to experts allows businesses to focus on what they do best and stay on track for growth.

Challenges.

Inspiration Dance Academy faced a common issue—managing website hosting was becoming time-consuming, taking focus away from managing the actual marketing campaigns for the dance school. The site had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their marketing services.

Solutions.

When Inspiration Dance Academy approached us with concerns about these issues, we conducted a thorough review. We identified the need to migrate their DNS to COG Domains self managed platform, and to also engage our managed IT team to assist with setting up their emails from across various devices. We presented these findings and showed how much time was being lost on technical tasks and how their digital presence was hindering their small dance school business.

Products.

We provided Inspiration Dance Academy with two key digital products that act as their tech support, enabling them to focus on building business and growing new student intake. With a secure, high-performing website and seamless IT management, Inspiration Dance Academy now operates more efficiently and can concentrate on their actual job of teaching dance.

WordPress Standard

Website: WordPress Standard

We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.

COG Cloud 2 Hosting

COG Cloud 2 Hosting: Website, Domain, Email

With our COG Cloud 2 Hosting service, Inspiration Dance Academy’s website and domain accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches and security issues.

The Small Business Benefits.

By partnering with COG Marketing, Inspiration Dance Academy shifted their focus back to the focus to their students, while we handled the technical side. We transformed their website into a profile-building tool and ensured seamless IT operations, including email management. We saved Inspiration Dance Academy countless hours and eliminated tech distractions, allowing Inspiration Dance Academy to concentrate on growing their student intake.

With a new WordPress website optimised for both desktop and mobile, along with COG Cloud 2 Hosting for secure, reliable performance, Inspiration Dance Academy experienced streamlined operations. They have gained valuable time to focus on what matters most—working and building their small business.

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