In business, time is your most valuable asset. Invest it where it matters. According to a recent survey, 41% of small business owners say their biggest challenge is managing their time effectively. With so much on their plate, it’s crucial to focus on core activities and let experts handle tasks outside their expertise, ensuring optimal growth and efficiency.
Challenges.
Inbetween Tangerine faced a common challenge—while they had great brand and presence, there wasn’t a great eCommerce website to meet dynamic nature of the product and brand range. A new website would need mobile optimisation, remain secure and function purely as a sales engine. The website would need to promote the suite of fashion products with a neat online presence and also work with social media to gain attention. Additionally, managing the website, domain names, email accounts, and hosting was to be taken care of as a single service.
Solutions.
Inbetween Tangerine approached us with concerns regarding the complexities of launching a new eCommerce website, including initial costs, design considerations, and the best strategies for selling fashion products online. We conducted a comprehensive review and established several key success criteria. The website needed to be mobile-friendly, load quickly, feature accurate and relevant content, be free of security vulnerabilities, and, most importantly, effectively facilitate fashion sales to a national audience. Additionally, the brand was investing valuable hours managing domain names and hosting, diverting attention from promoting the Inbetween Tangerine brand.
We presented our findings to the brand owners, emphasising the potential loss of time and productivity that could result from attempting to address these digital challenges independently. More critically, we illustrated the substantial sales opportunities they might forfeit if they pursued a budget DIY approach.
Products.
We provided Inbetween Tangerine with three key digital products that act as their tech support, enabling the team to focus selling their diving products. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on growing their brand performance and product range.
Website: Shopify eCommerce Standard
We delivered a modern, responsive eCommerce Shopify site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a sales-generating tool.
COG Cloud 2 Hosting: Website, Domain, Email
With our COG Cloud 2 Hosting service and Inbetween Tangerine’s Shopify website being self hosted, our focus was to support domain name and email management services on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, Inbetween Tangerine shifted their focus back to marketing their brand and product offer while we handled the technical side. We transformed their website into a sales-generating engine and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their retail distribution.
With a new Shopify eCommerce website optimised for both desktop and mobile, along with COG Cloud 2 Hosting for secure, reliable performance, Inbetween Tangerine experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their sales results.
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