cog-marketing-home-certs-abscence-of-website-limiting-business-potential

Home Certs

Category: Builder | Property
Published: October 07
Home Certs is a trusted team of building certifiers registered and accredited by the NSW Building Professionals Board. Their mission is to streamline the building approval process, ensuring that their clients experience a smooth and efficient pathway from start to finish. As experts in residential building certifications, Home Certs consistently remains up to date with the latest regulations to avoid delays.

Success in business is not just about working hard, but using time smartly. Studies show that 39% of small business owners struggle with time management, often stretched too thin across tasks. Outsourcing to experts allows businesses to focus on what they do best and stay on track for growth.

Challenges.

Home Certs faced a significant challenge—they didn’t have a website, which hindered their ability to attract new business. To enhance their online presence and credibility, they recognised the urgent need for a new website that would include mobile optimisation, robust security features, and effective lead-generating capabilities. Without a functional website, they risked falling behind competitors and missing out on potential clients. Moreover, the absence of a central platform for managing domain names, email accounts, and hosting services was proving to be a time-consuming distraction from their core operations.

Solutions.

When Home Certs approached us with concerns about their lack of an online presence, we conducted a thorough assessment to identify the challenges they faced. Without a website, they were missing out on opportunities to connect with potential clients and build credibility. We recognized the need for a mobile-friendly platform, fast loading times, up-to-date content, and robust security measures.

Additionally, the team was spending valuable time managing domain names, email accounts, and hosting without a central system—leading to frustration and inefficiencies, especially when setting up new devices. We shared these insights with the business owner, highlighting the lost productivity from trying to handle these digital tasks independently. Most importantly, we illustrated how much business they were missing by not having a professional online presence.

Products.

We provided Home Certs with three key digital products that act as their tech support, enabling the team to focus on building certification. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.

TMA

TechStack Maintenance Agreement (TMA)

This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.

WordPress Standard

Website: WordPress Standard

We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.

COG Cloud 3 Hosting

COG Cloud 3 Hosting: Website, Domain, Email

With our COG Cloud 3 Hosting service, Home Cert’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.

The Small Business Benefits.

By partnering with COG Marketing, Home Certs shifted their focus back to their trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.

With a new WordPress website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, Home Certs experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.

Get Started With Digital Marketing Strategies to Grow Your Business

"*" indicates required fields