In business, time is your most valuable asset. Invest it where it matters. According to a recent survey, 41% of small business owners say their biggest challenge is managing their time effectively. With so much on their plate, it’s crucial to focus on core activities and let experts handle tasks outside their expertise, ensuring optimal growth and efficiency.
Challenges.
Harbour Planning faced a common challenge—while they had a website, it was on the Wix platform, poorly built and didn’t ever get indexed correctly at Google. It also wasn’t generating brand awareness and was in need of an update. The site lacked mobile optimisation, any clear service delivery information, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to being surpassed by their competitors. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their core services.
Solutions.
After Harbour Planning came to us with concerns about their underperforming website, we conducted a detailed review and identified several common pain points. The website wasn’t mobile-friendly, didn’t convey the business and it’s value set, celebrate the people in the business and most importantly clearly call out the service suite. Additionally, the team was wasting valuable hours managing domain names, website hosting, and trying to connect emails to new devices—a constant frustration for small business owners when setting up new phones or computers.
We presented these findings to the business owner, emphasising the time and productivity they were losing trying to manage these digital tasks on their own. More importantly, we demonstrated how much potential business they were missing due to an outdated website.
Products.
We provided Harbour Planning with three key digital products that act as their tech support, enabling the team to focus on plumbing and building. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on their core services.
Website Maintenance Agreement (WMA)
This agreement ensures ongoing support and maintenance of their website. It saves the business time and eliminates technical headaches, ensuring their website runs smoothly, remains secure and captures leads at all times.
Website: WordPress Standard
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, Harbour Planning’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, Harbour Planning shifted their focus back to their trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.
With a new WordPress website optimised for both desktop and mobile, along with WMA and COG Cloud 3 Hosting for secure, reliable performance, Harbour Planning experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.
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