Did you know? 42% of small business owners report that they spend too much time on admin tasks, leaving less time to focus on growing their business. Wasted time translates to lost opportunities.
What would it mean for your business if you could streamline your processes and dedicate more time to scaling and boosting profitability?
Challenges.
Dunlea Centre faced a familiar challenge—their brand identity had evolved but wasn’t fully aligned with current opportunities. The brief was to create a brand that reflects Dunlea Centre’s expanded services and upholds the legacy of Boystown since 1939, now inclusive of girls.
Dunlea Centre also faced IP issues: a lottery agency registered and marketed under “Boystown,” directly impacting Dunlea’s brand visibility and communications.
The solution was a full rebrand to Dunlea Centre, covering all creative and strategic needs. This streamlined their graphic assets, enhancing brand recall, marketing efforts, and reducing frustration around asset management, freeing up the team for core tasks.
Solutions.
When Dunlea Centre approached COG Marketing about their underperforming corporate identity, our review uncovered several key issues. Their brand assets were inconsistently managed over time, colours varied across platforms, typography was inconsistent, and the logo itself was outdated.
The team was spending excessive time on DIY design in Canva, copying outdated materials, and frequently reaching out to COG Marketing with last-minute, inefficient requests—yielding poor marketing results.
We presented these findings, highlighting the productivity loss, potential damage to brand equity, and missed business opportunities due to the failing corporate identity.
Products.
In this instance, COG Marketing provided Dunlea Centre with our Brand Remaster product. By outsourcing this specialist marketing discipline to COG Marketing, Dunlea Centre was able to reduce the time invested by their own internal team by a large enough margin that basically equaled the COG Marketing product fee itself. Not only that, the result was professional, and supported.
Dunlea Centre booked in a Brand Remaster.
Our Brand Remaster solution has refreshed and modernised Dunlea Centre’s identity, providing aligned visuals, messaging, and values that resonate with their target audience and enhance market relevance and engagement.
The Benefits.
By outsourcing a Brand Remaster to COG Marketing, Dunlea Centre was able to significantly reduce the time their internal team spent on poor brand and graphic design tasks, freeing up valuable hours to focus on core business operations.
The time saved nearly equaled the investment in COG’s services, making it a high-value decision. The result was not only professionally executed to agency standards but also came with ongoing support from COG Marketing.
For Dunlea Centre, it was a clear win—achieving superior results without the stress or additional time investment. Outsourcing to COG Marketing is a smart, efficient solution that maximises both time and quality.
Get Started With Branding Assistance to Grow Your Business
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