The clock doesn’t stop for musicians; those who manage time lead the way. Studies show that 43% of musicians struggle with time management, often stretched too thin across tasks and managing their own profile. Outsourcing to experts allows musicians to focus on what they do best and book gigs and record.
Challenges.
When Craig Woodward approached us with frustrations over his DIY Squarespace website, we conducted a thorough review and identified several common challenges. His site lacked the professional design necessary to showcase his music career, was difficult to navigate, and wasn’t optimized for mobile. Additionally, he encountered significant difficulties managing domain names, setting up emails, and handling complex domain records—tasks that are often overwhelming for busy musicians like Craig.
We discussed these issues with Craig, highlighting the time and effort he was losing on technical tasks. More importantly, we demonstrated how a professionally designed and managed online presence would enhance his brand and help him connect with more fans and industry opportunities.
Solutions.
We discussed these issues with Craig in detail, emphasising how much time and energy he was spending on technical tasks that detracted from his focus on creating music and growing his fan base. We proposed a tailored solution that included a fully customised, mobile-optimised website designed to showcase his music career in a professional and visually compelling way. We also handled all the technical aspects that had been a constant source of frustration for Craig, including domain management, setting up emails, and configuring domain records.
By taking these tasks off his plate, we allowed Craig to focus on his passion for music while ensuring that his online presence worked seamlessly to enhance his profile. More importantly, we demonstrated how this new, polished website would not only elevate his brand but also attract more fans, create better engagement, and open up new career opportunities by making it easier for industry professionals to connect with him online.
Products.
We provided Craig Woodward with two key digital products that act as their tech support, enabling him to focus on building his profile and booking gigs with her agent. With a secure, high-performing website and seamless IT management, Craig now operates more efficiently and can concentrate on his actual job.
Website: WordPress Standard
We upgraded Craig’s Squarespace website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a profile-building tool.
COG Cloud 2 Hosting: Website, Domain, Email
With our COG Cloud 2 Hosting service, Craig Woodward’s website and domain accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches and security issues.
The Small Business Benefits.
By partnering with COG Marketing, Craig Woodward shifted his focus back to her focus with his agent, while we handled the technical side. We transformed his website into a profile-building tool and ensured seamless IT operations, including email management. We saved him countless hours and eliminated tech distractions, allowing Craig to concentrate on growing his fan base.
With a new WordPress website optimised for both desktop and mobile, along with COG Cloud 2 Hosting for secure, reliable performance, Craig Woodward experienced streamlined operations. He has gained valuable time to focus on what matters most—working and building his profile.
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