In business, time is your most valuable asset. Invest it where it matters. According to a recent survey, 41% of small business owners say their biggest challenge is managing their time effectively. With so much on their plate, it’s crucial to focus on core activities and let experts handle tasks outside their expertise, ensuring optimal growth and efficiency.
Challenges.
Blacklip Wetsuits faced a common challenge—while they had great product, there wasn’t a website to generate online sales. The new website would need mobile optimisation, remain secure and function purely as a sales engine. The website would need to promote the suite of wetsuit products with a neat online presence and also work with social media to gain attention. Additionally, managing the website, domain names, email accounts, and hosting was to be taken care of as a single service.
Solutions.
Blacklip Wetsuits approached us with concerns regarding the complexities of launching a eCommerce website, including initial costs, design considerations, and the best strategies for selling wetsuit products online. We conducted a comprehensive review and established several key success criteria. The website needed to be mobile-friendly, load quickly, feature accurate and relevant content, be free of security vulnerabilities, and, most importantly, effectively facilitate wetsuit sales to a national audience. Additionally, the brand was investing valuable hours managing domain names and hosting, diverting attention from promoting the Blacklip Wetsuits brand.
We presented our findings to the brand owners, emphasising the potential loss of time and productivity that could result from attempting to address these digital challenges independently. More critically, we illustrated the substantial sales opportunities they might forfeit if they pursued a budget DIY approach.
Products.
We provided Blacklip Wetsuits with three key digital products that act as their tech support, enabling the team to focus selling their diving products. With a secure, high-performing website and seamless IT management, they now operate more efficiently and can concentrate on growing their product range sales.
TechStack Maintenance Agreement (TMA)
This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.
Website: WordPress eCommerce Super
We delivered a modern, responsive eCommerce WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a sales-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, Blacklip Wetsuits’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, Blacklip Wetsuits shifted their focus back to marketing their brand and product offer while we handled the technical side. We transformed their website into a sales-generating engine and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their retail distribution.
With a new WordPress eCommerce website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, Blacklip Wetsuits experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their sales results.
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