Success in business is not just about working hard, but using time smartly. Studies show that 39% of small business owners struggle with time management, often stretched too thin across tasks. Outsourcing to experts allows businesses to focus on what they do best and stay on track for growth.
Challenges.
AVLink encountered a major obstacle—they lacked a website, which significantly limited their ability to attract new clients. Recognising the need to strengthen their online presence and credibility, they knew it was time to build a new website that featured mobile optimisation, strong security, and lead-generating capabilities. Without this essential tool, they risked falling behind competitors and losing out on valuable business. Furthermore, not having a centralised system to manage their domain names, email accounts, and hosting was taking up unnecessary time and diverting their focus from core operations.
Solutions.
When AVLink reached out to us, we conducted a detailed evaluation of their situation. We found that not having a website was costing them opportunities to engage with potential clients and build trust in the market. It became clear they needed a mobile-optimised, fast-loading site with modern content and top-notch security.
The team was also struggling with inefficiencies in managing their digital assets, such as domain names, emails, and hosting, leading to time lost, particularly when configuring new devices. After presenting our findings to the business owner, we emphasised the productivity losses and, more importantly, the missed opportunities for growth due to their lack of a professional online presence.
Products.
National BIM faced a common challenge—while they had a website, it wasn’t generating new business and was in need of an update. The site lacked mobile optimisation, had security vulnerabilities, and didn’t function as a lead-generating tool. This not only affected their online presence but also exposed them to cyber risks. Additionally, managing the website, domain names, email accounts, and hosting was becoming a time-consuming distraction from their core services.
TechStack Maintenance Agreement (TMA)
This agreement ensures ongoing support and maintenance of their entire digital ecosystem, including their website, emails, and domain management. It saves the business time and eliminates technical headaches, ensuring their systems run smoothly.
Website: WordPress Standard
We upgraded their outdated website to a modern, responsive WordPress site optimised for both desktop and mobile. This made the site faster, more secure, and user-friendly, transforming it into a lead-generating tool.
COG Cloud 3 Hosting: Website, Domain, Email
With our COG Cloud 3 Hosting service, AVlink’s website, domain, and email accounts are hosted on a secure, reliable platform. This ensures everything is centrally managed, up-to-date, and easily accessible without the frustration of technical glitches when connecting new devices.
The Small Business Benefits.
By partnering with COG Marketing, AVlink shifted their focus back to their trade while we handled the technical side. We transformed their website into a lead-generating tool and ensured seamless IT operations, including email management. This saved them countless hours and eliminated tech distractions, allowing them to concentrate on growing their business.
With a new WordPress website optimised for both desktop and mobile, along with TMA and COG Cloud 3 Hosting for secure, reliable performance, AVlink experienced streamlined operations. They gained valuable time to focus on what matters most—running and expanding their business.
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