What We Did
WordPress WooCommerce eCommerce Website Development
Shopify Website Development & Integration
DNS Strategy & Optimisation
Hosting & Server Management (Global 3PL integration)
The Brief & Engagement
Carby Tuckwell approached COG Marketing with a clear objective: to launch the Luftgekuhlt book to a global audience while making shipping and purchase frictionless across multiple countries.
The brief required a robust eCommerce website that could handle a heavy, oversized collector’s book, dynamically adjust for local currencies, and integrate with third-party logistics providers (3PLs) in multiple regions. The client emphasised reliability, performance, and a seamless purchase experience for customers worldwide.
The Client
Carby Tuckwell is the Creative Director and Co-Founder of Deus Ex Machina Motorcycles, a brand that celebrates creativity, craftsmanship, and culture. Luftgekuhlt is a high-quality coffee table book celebrating car and motorcycle culture, designed for collectors, enthusiasts, and fans globally.
Our Approach
COG Marketing delivered a lightweight, high-performance WordPress WooCommerce website designed to handle global orders efficiently. Key components included:
- Integration with multinational 3PL partners to fulfil orders locally and reduce shipping friction.
- Dynamic currency selection to ensure a smooth purchase experience for users in different regions.
- Optimised DNS and server configurations to ensure global site performance and reliability.
- Shopify development where necessary to complement and manage specific digital commerce functionalities.
The design focused on highlighting the book’s premium quality while maintaining an intuitive and responsive user experience for desktop and mobile visitors.
Impact & Value
The Luftgekuhlt book launch was an immediate success, prompting discussions for a reprint shortly after release.
The global eCommerce platform allowed customers worldwide to access the book with ease, while the integration with local 3PL providers ensured smooth logistics and shipping.
COG Marketing’s work reinforced the principle: Product is King, UX is Prince – delivering a digital experience that matched the prestige of the physical product.