Services Delivered
WordPress Website Design & Development
Social Media Advertising (Facebook & Instagram)
Google Ads Management
Search Engine Optimisation (SEO)
Customer Experience (CX) Audits
Content Marketing Strategy & Implementation
The Brief & Engagement
Peaches Pilates approached COG Marketing seeking a trusted, reliable, and high-performing digital marketing partner. The business objective was clear: grow the brand, increase studio attendance and online subscriptions, and maximise ROI on paid media investments, all while maintaining a consistent, joyful customer experience.
Key requirements included:
- A seamlessly integrated website supporting multiple customer journeys for in-studio and online users.
- Paid performance campaigns that convert, optimise acquisition costs, and reach the right audience segments.
- Organic search growth through SEO to complement paid efforts.
- Actionable insights via CX audits and analytics to continually refine the user experience.
The Client
Peaches Pilates delivers Pilates like you’ve never experienced before. Whether in-studio or online, their signature Peaches Method transforms how clients perceive Pilates, creating workouts that are challenging, engaging, and far from clinical. Their brand is built on the promise of joyful, approachable, and results-driven fitness experiences that clients look forward to—every time.
The Solution
COG Marketing delivered a full-service digital marketing solution, integrating technology, data, and creative strategy:
- WordPress Website Design & Development
- Redesigned front-end UX to match Peaches Pilates’ brand personality: approachable, energetic, and user-friendly.
- Optimised back-end architecture for performance, reliability, and multi-device accessibility, supporting both in-studio bookings and online subscriptions.
- Paid Performance & SEO
- Google Ads campaigns targeting high-converting demographics for both studio and online offerings.
- Organic SEO strategy layered into content marketing and website structure to nurture long-term discoverability.
- Social media advertising campaigns designed to increase brand advocacy and engagement while lowering CPC and optimising ROAS.
- Customer Experience (CX) & Analytics
- Conducted a full CX audit to identify friction points, streamline booking flows, and reduce bounce rates.
- Implemented ongoing analytics tracking to inform content strategy, paid campaigns, and UX refinements.
- Content Marketing & Storytelling
- Developed and executed a content calendar that amplified the Peaches brand voice, sharing studio culture, client success stories, and educational posts to nurture community engagement.
The Results
- National studio growth and expansion of online class subscriptions.
- Increased organic leads and improved discoverability through SEO optimisations.
- Reduced paid performance CPC while increasing conversion rates.
- Improved customer engagement across digital platforms and social media, building a stronger, more loyal online community.
- CX-driven website enhancements led to lower bounce rates, smoother booking flows, and better user satisfaction.
By combining technical website support, strategic paid and organic marketing, and a customer-first approach, COG Marketing empowered Peaches Pilates to grow brand equity, scale operations, and deliver joyful experiences to every client—online and offline.